Use of Auburn University's name or other Auburn trademarks with an organization name implies association with the University. Therefore, only those student organizations that are officially recognized by the SGA and official campus departments are allowed to use AU trademarks in conjunction with their name.
To ensure consistency in the use of the University name and logos, all products, signage, or packaging bearing reference to Auburn University must be produced by licensed manufacturers. The licensed manufacturer will submit the design for approval on behalf of the organization/department and remit royalties to CLC. All designs must be approved by the Office of Trademark Management & Licensing before production. If there are questions concerning the design, the organization/department representative may contact the Licensing Office directly. Using only officially licensed companies to manufacture AU merchandise ensures that the company has provided appropriate product liability insurance and signed the University's labor code of conduct agreement.
Royalties collected for using AU marks support the University's general scholarship fund. Therefore, royalties are due on all AU merchandise regardless of the purpose for which it is produced. This includes items given away at conferences, workshops, or clinics where a registration fee is required and the price of the premium item has been included in the fee. Fund-raising projects that use AU's trademarks on products are not exempt from royalty payment.
Use of trademarks or other intellectual property owned by a third party must be approved by that entity in writing and submitted to the Licensing Office along with the desired artwork. For example, if you wish to use artwork, slogans, or trademarks created by someone not associated with your department or organization, a written release allowing for such use is required before Auburn will grant design approval.
Recognized student organizations and campus departments may include a sponsor name/logo along with University trademarks on products and certain forms of advertising. However, the student organization/department's name must be included in the design to communicate that the relationship is a partnership with a particular group and not an endorsement by the University as a whole. Based on the scope of the program, a rights fee may be assessed to the sponsor to associate its name with Auburn University. University departments will need to secure approval of any joint advertisement from the Licensing Office and University Relations.
To receive an application for licensing contact:
The Collegiate Licensing Company
290 Interstate North Suite 200
Atlanta GA 30339
Phone: 770-956-0520
Fax: 770-955-4491
Website: www.clc.com
