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April 25, 2025
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Our Mission
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To ensure proper use and application of Auburn University's trademarks;
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to strengthen the trademarks through relationships with retailers, licensees, campus departments, student organizations,
alumni, and fans;
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and, to generate revenue that funds academic and athletic scholarships.
What is a Trademark?
A trademark (or mark) is any logo, symbol, nickname, letter(s), word, slogan, or derivative used by an organization, company
or institution to identify its goods/services and distinguish them from other entities or competitors.
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Did You Know...
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...Auburn University has 15 trademarks that it licenses?
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...since 1995, more than $4 million was generated for student
scholarships through royalties earned from the sale of officially
licensed Auburn products?
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...in 2001 more than $26.3 million of Auburn merchandise was sold at retail?
Who Needs a License?
Licenses must be obtained for the use of any AU trademark, image, or photograph used on any packaging (including hangtags,
stickers), signage, or product sold to the general public or to campus departments and organizations. In addition,
promotional licenses must be obtained by companies or organizations wanting to associate with the University through any use
of its trademarks.
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