Any company interested in manufacturing product that will be sold to consumers through retail distribution channels (including the Internet) must obtain a license through Auburn's exclusive trademark licensing representative, The Collegiate Licensing Company (CLC). All companies must complete the application and the requirements for licensing as outlined by CLC. CLC will communicate all information to the Auburn University Office of Trademark Management & Licensing. Based on the information provided, the University will determine whether to grant a license to each applicant. Taking into consideration the current base of licensees, licenses may not be granted to new companies in certain categories.
The basic requirements for licensing include completing the licensing application, providing proof of product liability insurance (minimum $1,000,000), signing a license agreement, signing the labor code agreement (to protect AU trademarks from being produced under sweatshop conditions), paying the applicable advance fees, obtaining product and design approval from the University through CLC , and reporting royalties on the sale of Auburn merchandise.
To receive an application for licensing contact:
The Collegiate Licensing Company
290 Interstate North Suite 200
Atlanta GA 30339
Phone: 770-956-0520
Fax: 770-955-4491
Website: www.clc.com
